01
Website Strategy
Information architecture, conversion strategy, content hierarchy, user journeys, technical planning, and a roadmap built around your marketing priorities, not just the launch date.
Websites Built for B2B Growth.
Fugu Media is the web development partner built for B2B marketing teams. We combine marketing strategy, design, development, and AI to build websites that launch faster, convert more demand, and drive pipeline.
01 / THE PROBLEM
Your website shouldn’t slow down your marketing team.
Most B2B marketing teams don’t have a website problem. They have a website bottleneck. It usually looks like this.
We build websites marketing teams can actually use.
- 01A copy change sits in a queue for three weeks.
- 02Campaign landing pages land after the campaign does.
- 03Every request routes through an engineering team with its own roadmap.
- 04The CMS is technically flexible and practically unusable.
- 05Page speed quietly degrades after every launch.
- 06Six people build six versions of the same section.
- 07Conversion tracking breaks and nobody notices until the QBR.
- 08SEO gets scoped out to protect the launch date.
- 09The site is everyone’s responsibility and nobody’s job.
- 10Your agency understands development, but you still have to explain the marketing behind every request.
- 11Marketing requests sit below the product roadmap. Permanently.
- 12Technical debt compounds until a rebuild is the only option left.
Everything your B2B website needs.
Strategy through launch, then the ongoing work that makes the launch matter.
02
UX + Web Design
Modern B2B website experiences designed around usability, credibility, differentiation, and conversion. Design systems, not one-off pages.
03
WordPress Development
Fast, secure, scalable WordPress builds with reusable components and a CMS your marketing team can actually run without filing a ticket.
04
Webflow Development
High-quality Webflow builds designed for performance, maintainability, clean responsive behavior, and publishing that doesn’t need a deploy.
05
AI-Powered Development
AI-assisted workflows that accelerate prototyping, development, QA, implementation, optimization, and ongoing website improvement.
06
Website Optimization
Ongoing CRO, landing pages, performance work, SEO, analytics, testing, personalization, and the development support to ship all of it.
The right technology for the job.
We aren’t loyal to a platform. We’re loyal to what your team can still operate two years from now.
WordPress
Best for larger B2B marketing websites that need flexibility, integrations, scalable publishing, custom functionality, and mature content management.
- Custom blocks and reusable patterns
- Multi-language and multi-region structures
- Deep martech and CRM integrations
- Custom post types for docs, resources, careers
- Managed hosting and staging workflows
Best for: Scale, integrations, publishing volume
Webflow
Ideal for teams that prioritize visual editing, design flexibility, fast publishing, and a streamlined content workflow.
- Design control without a deploy cycle
- Clean, componentized builds
- CMS collections marketers manage directly
- Fast launches for campaign and product pages
- Straightforward handoff and team training
Best for: Speed, design control, marketer autonomy
AI + Modern Development
AI is changing the speed at which websites can be designed, coded, tested, documented, optimized, and improved. We use it across all of it.
- React and Next.js where a site needs app behavior
- Custom front-end where a template would compromise
- Headless and hybrid architectures
- API and product-data integrations
- Purpose-built migration tooling
Best for: Custom behavior, performance ceilings
Also in the toolkit
HTMLCSSJavaScriptReactNext.jsPHPHubSpotMarketoSalesforceGA4Google Tag ManagerCloudflare
AI changes how websites get built.
We combine experienced developers with AI-assisted workflows to move faster without sacrificing quality.
We’re not an AI agency. We’re a web team that uses AI the way a good developer uses any tool: to remove the slow parts of the work, so the hours go to architecture, judgement, and the details that decide whether a site performs.
AI makes development faster. Experience makes it good.
Where we use it
- 01Rapid prototyping
- 02Front-end development
- 03Component creation
- 04Content implementation
- 05QA and regression testing
- 06Cross-browser and device testing
- 07Technical documentation
- 08SEO optimization
- 09Analytics instrumentation
- 10Personalization logic
- 11Maintenance and refactors
- 12Performance improvements
A website isn’t finished when it launches.
Launch is the starting line. The real value compounds over the months that follow, when your team is launching campaigns, testing pages, improving conversion, building organic visibility, and actually paying attention to the numbers.
+32%
Conversion rate
-41%
Page load time
2x
Faster campaign launches
Conversion
- Conversion rate optimization
- A/B and multivariate testing
- Landing page development
- Website personalization
- Lead-generation optimization
- Campaign support
Search
- SEO and content architecture
- Technical SEO
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI-search visibility
- Page-speed optimization
Data
- Analytics and event design
- Tracking and tag management
- Marketing technology integrations
- CRM and automation alignment
- Reporting and dashboards
- Ongoing development support
Work that works.
Three engagement shapes we see most often in B2B software.
Enterprise SaaS Website Redesign
- Challenge
- A 400-page marketing site where every campaign request needed an engineer.
- Solution
- A component-driven WordPress build with a block library the marketing team owns end to end.
- Services
- Website Strategy / UX / Development / CRO
+38%Demo conversion
Webflow Rebuild for a Series B AI Company
- Challenge
- A design-led rebuild on a six-week runway before a funding announcement.
- Solution
- A Webflow build with CMS collections for docs, changelog, and customer stories.
- Services
- UX / Design / Webflow Development / SEO
6 wksStrategy to launch
Migration and Performance Program
- Challenge
- Slow pages, broken tracking, and three years of accumulated technical debt.
- Solution
- A staged migration, a rebuilt analytics layer, and an ongoing optimization retainer.
- Services
- Migration / Performance / Analytics / Retainer
-41%Page load time
A better way to build websites.
- 01
Discover
Understand the business, buyers, pipeline goals, campaigns, marketing stack, analytics, current website, internal workflows, and what’s preventing the team from moving faster.
- 02
Define
Establish strategy, architecture, user journeys, requirements, scope, priorities, and the success metrics we’ll be judged on.
- 03
Design
Create UX, a design system, reusable components, templates, and responsive page experiences that hold up as the site grows.
- 04
Build
Develop a fast, scalable website on the platform best suited to your organization, then test it properly before anyone sees it.
- 05
Grow
Launch, measure, optimize, test, support campaigns, and keep improving the website long after the project would normally end.
Web developers who understand marketing.
Plenty of agencies can design and build a website. Fewer can tell you how it fits into a demand gen program, why a form is losing a third of its submissions, or what happens to attribution when you change the URL structure.
That gap is where most B2B website projects quietly fail. The site looks better than what it replaced and performs about the same, because nobody connected the design decisions to the numbers the marketing team reports on.
We’ve sat on your side of the table. We’ve led B2B marketing, demand generation, digital, conversion, and website strategy from inside high-growth marketing organizations. So you don’t have to teach us why attribution matters, why Tuesday’s campaign can’t launch Friday, or why a “simple” form change can affect the entire funnel.
We don’t treat your website as a design project. We treat it as part of your growth engine.
We speak all of it
Demand generationCampaignsPaid mediaCROSEOABMAnalyticsMarketing automationCRMLead generationPipeline
Small team. Senior talent.
You work directly with experienced strategists, designers, developers, and marketers from strategy through launch. No senior pitch, junior delivery.
Founder / Digital Strategy
Hi, I’m Shane Chiu.
Shane leads strategy at Fugu Media, helping B2B companies turn their websites into engines for growth. His work spans website strategy, demand generation, digital marketing, conversion, and growth, with a focus on what happens after launch: whether the website drives pipeline, converts the right audiences, and is built to scale.
He also leads projects from strategy through execution, defining scope, setting priorities, and keeping teams aligned so great ideas actually make it into market.
B2B marketingWebsite strategyDemand generationConversionGrowthProject delivery
Work with us your way.
Three ways to work together, depending on whether you’re rebuilding, maintaining, or pushing on a specific number.
Website Projects
Full website redesigns, migrations, rebuilds, and major digital initiatives.
- Discovery, strategy, and architecture
- UX, design system, and templates
- WordPress or Webflow development
- Migration, QA, and launch
- Documentation and team training
Embedded Web Team
Dedicated monthly development and optimization support for marketing organizations. Reserve a predictable amount of capacity each month and keep the flexibility to change what it’s pointed at.
- Reserved monthly development capacity
- Priorities you can reset month to month
- Landing pages and campaign support
- Ongoing CRO, SEO, and performance work
- Additional capacity for larger initiatives
- A team that already knows your stack
Growth Projects
Focused engagements aimed at one outcome, scoped tightly and shipped quickly.
- Landing pages and campaign builds
- CRO programs and testing
- Integrations and personalization
- SEO, AEO, and GEO
- Analytics and tracking rebuilds
- Performance optimization
Questions, answered.
The things B2B marketing teams ask us before we start working together.
What types of companies do you work with?
Primarily B2B SaaS, enterprise software, technology, and AI companies. Most of our work is with growth-stage and enterprise marketing organizations that already have a website and need it to perform better.
Can you take over our existing website?
Yes. We can audit, stabilize, maintain, optimize, or rebuild websites created by internal teams or previous agencies. Taking over an inherited codebase is one of the most common ways clients start with us. Migrations include redirect mapping and analytics continuity, planned before anything moves.
How is Fugu Media different from a traditional web development agency?
Most web agencies start with design and development. We start with what marketing needs the website to accomplish. Because our team comes from B2B marketing as well as web development, we think about campaigns, conversion, SEO, analytics, attribution, martech, pipeline, and how your team will actually operate the site after launch.
Do you provide ongoing support?
Yes. Fugu Media can operate as an ongoing extension of your marketing team through a website development and optimization retainer, with reserved monthly capacity and priorities you can change as the roadmap changes.
Can you work with our internal marketing team?
Yes, and this is one of our core strengths. We’re built to work closely with internal marketing teams, marketing operations, demand generation, content, brand, and other stakeholders, rather than around them.
Can you help with SEO?
Yes. We support technical SEO, on-page SEO, website architecture, performance, AEO, GEO, and AI-search optimization.
- Technical SEO
- On-page SEO
- Website architecture
- Performance and Core Web Vitals
- AEO
- GEO
- AI-search optimization
What is AEO?
Answer Engine Optimization. It structures and optimizes website content so it can be more easily understood and surfaced by answer engines and AI-powered search experiences. In practice that means clear headings, direct answers, clean semantic markup, and structured data.
What is GEO?
Generative Engine Optimization. It focuses on improving how brands, websites, and content are understood, referenced, and surfaced by generative AI and AI-powered discovery systems, which increasingly sit between your buyers and your website.
How long does a website project take?
Timelines vary by complexity. Smaller website initiatives may take several weeks, while larger B2B redesigns and migrations can require several months. We scope a realistic timeline during discovery rather than quoting one before we understand the work.
Do you provide hosting?
We help clients select, configure, migrate, and manage reliable hosting appropriate for their website platform, including managed WordPress hosting where that makes sense. Wherever possible, you keep ownership and control of the hosting environment.
Who owns our website?
You do. Clients should maintain ownership of their website, domain, hosting account, analytics, tag-management accounts, marketing technology, source assets, and other critical digital properties. We don’t believe clients should be locked into agency-owned infrastructure.
- Your website and source assets
- Your domain
- Your hosting account
- Your analytics and tag management
- Your marketing technology
12 / CONTACT
Your marketing team deserves a better web partner.
Whether you’re rebuilding, replacing an agency that’s slowing you down, or looking for a web team that actually understands marketing, let’s talk.
What happens next
- 01We read it. A real person, usually within a few hours.
- 02A 30-minute call to understand the situation properly.
- 03A written recommendation, whether or not we’re the right fit.